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"The one to choose for those who want something that's totally original."


If you were a watch, what would you be?  Let Alexander Cooper design a one off bespoke watch for you.  Choose the case, choose the dial, choose the strap.  Or let Alexander make you a mystery watch for you that no one else has.  In his 20+ years of selling watches, Alexander has learned more than a thing or two about watch design.  The first rule of watch design is...don't be boring!


Here's what I do. You give me an idea of what your passions are and then I create a work of watch art based around it. Watch case, dial style and its colour can be changed. Also it's possible to choose range of metal or leather straps of different colours.  

The watch(s) you receive might vary slightly from the product picture due to the nature of your watch(s) being 100% custom made to order.


The beauty of imperfections:

  • Although we are thorough, there may be inconsistencies based on the creative nature, each watch will look a little different from the next.
  • Our watches have a natural and unique character. Our watches are custom made and our process is genuine and full of love and care.  
  • Any watch you purchase has been designed by Alexander Cooper. It's a work of watch art.


To provide you complete satisfaction, we use Japanese quartz movements,
so we can guarantee these watches for 6 months.

All our custom watches are assembled in our workshops located in France.

These watch models are water-resistant (rain, hand washing, shower),
but if possible avoid immersion (avoid baths, swimming, diving).

The straps are genuine leather or metal depending on the model.


Delivery time : 10 days from dispatch



"the watch arrived this morning. Very pleased - bright & unique - will be worn when driving the orange-red beast.."  

If you were a watch, what would you be?

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